MARVAL Moyra

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MARVAL Moyra

PhD in Management (specialized in Strategy and Entrepreneurship)

Moyra Marval is an Assistant Professor of Strategy and Entrepreneurship at NEOMA Business School. She holds a Ph.D. from ESCP Business School and Université Pantheón-Sorbonne in France. She also has an MBA from IE Business School (Spain), and a Bachelor Degree in Industrial Engineering. Moyra’s research looks at organizations that provide entrepreneurial support to startups such as incubators and accelerators. She is particularly interested in contexts where large firms and startups collaborate to innovate, and in how tensions emerging from those collaborations might be managed. Moyra presents her research regularly at various international conferences including Babson, Strategic Management Society, and EGOS. At NEOMA Business School, Moyra teaches Strategy, Entrepreneurship, and Innovation courses. Before her PhD., Moyra worked as a Strategy Consultant advising clients from the energy, healthcare, and financial sectors.

KUPP, M., M.MARVAL, P.BORCHERS, "Corporate accelerators: fostering innovation while bringing together startups and large firms", Journal of Business Strategy, November 2017, vol. 38, no. 6, pp. 47-53

10.1108/JBS-12-2016-0145

MARVAL, M., S. NIESCHKE, "How Do European Corporate Accelerators Select the Startups They Support?", Revue de l'Entrepreneuriat, January 2023, vol. 22, no. 1, pp. 57-83

MARVAL, M., R. MAUER, "Les transformations des accélérateurs corporate et leur influence sur les interactions grande entreprise-startup pour l’innovation ouverte", Innovations - Revue d'Economie et de Management de l'Innovation/Journal of Innovation Economics and Management, January 2025, no. 76

MARVAL, M., "Exogenous Linkages Between EEs and the Role of Corporate Accelerators" in Entrepreneurial Ecosystems Research Conference - Spring School, 2024, Stuttgart, Germany
MARVAL, M., R. VALADAO, "How dinosaurs turned into chameleons: Understanding responses to institutional complexity in corporate accelerators" in Paper Development Workshop in Organization Studies and Theory, 2024, Barcelona, Spain
MARVAL, M., "SRF Scholars dissertation presentations" in Strategic Management Society Annual Conference, 2018, Paris, France

MARVAL, M., "Responding to institutional complexity in corporate venturing contexts: A dynamic perspective" in 39th EGOS Colloquim, 2023, Cagliari, Italy
MARVAL, M., "Entrepreneurial Ecosystems’ Interconnections: The Role of Corporate Accelerators" in R&D Management Conference, 2023, Sevilla, Spain
MARVAL, M., S. NIESCHKE, "How do sharks select ventures? The case of corporate accelerators" in EURAM Conference, 2022, Winterthur, Switzerland
MARVAL, M., "Understanding strategies to manage institutional complexity: The case of corporate accelerators in AIMS Conference, online", 2020
MARVAL, M., "The Transformation of Corporate Accelerators: An Institutional Perspective" in 36th EGOS Colloquium (European Group of Organizational Studies), Online", 2020
MARVAL, M., "Uncovering Practice Dynamics of Corporate Accelerators: A Process Perspective." in RENT Conference, 2019, Berlin, Germany
MARVAL, M., "Uncovering Practice Dynamics of Corporate Accelerators and Their Role in Open Innovation" in R&D Management Conference, 2019, Paris, France
MARVAL, M., M.KUPP, "Managing Collaborative Innovation: The Case of Corporate Accelerators" in Abbé Gregoire Innovation Days, 2018, Paris, France
MARVAL, M., "A Look into Corporate Effectuation Through Corporate Accelerator Programs" in Frontiers of Entrepreneurship Research - Babson College Entrepreneurship Research Conference Proceedings, 2017, Norman, United States
MARVAL, M., M.KUPP, R.MAUER, "Enabling Collaboration Between Large Firms and Startups: The Case of Corporate Accelerators." in Strategic Management Society Annual Conference, 2017, Houston, United States
MARVAL, M., M.KUPP, "A Tricky Balancing Act: The Issue of Goal Alignment in Corporate Accelerators" in Babson College Entrepreneurship Research Conference, 2016, Bodø, Norway
MARVAL, M., "Coopeting to Innovate: The Case of Corporate Accelerators" in Strategic Management Society Special Conference, 2016, Rome, Italy
MARVAL, M., J.FENDT, "Accelerating Open Innovation: A Stakeholder Approach" in ICSB Annual Conference, 2015, Dubai, United Arab Emirates

BORCHERS, P., M.KUPP, M.MARVAL, "The role of incubators and accelerators to support digital transformation - insights from theory and practice" in Digital Leadership: Erfolgreiches Führen in Zeiten der Digital Economy., Thorsten Petry Ed., Haufe Lexware, 2019

MARVAL, M., R. MAUER, "Les transformations des accélérateurs corporate et leur influence sur les interactions grande entreprise-startup pour l’innovation ouverte", Innovations - Revue d'Economie et de Management de l'Innovation/Journal of Innovation Economics and Management, January 2025, no. 76
MARVAL, M., "International Linkages between Entrepreneurial Ecosystems: Understanding the Role of Corporate Accelerators", Small Business Economics, March 2025DOI : https://doi.org/10.1007/s11187-025-01025-2
MARVAL, M., S. NIESCHKE, "How Do European Corporate Accelerators Select the Startups They Support?", Revue de l'Entrepreneuriat, January 2023, vol. 22, no. 1, pp. 57-83
KUPP, M., M.MARVAL, P.BORCHERS, "Corporate accelerators: fostering innovation while bringing together startups and large firms", Journal of Business Strategy, November 2017, vol. 38, no. 6, pp. 47-53DOI : 10.1108/JBS-12-2016-0145