LI Jing
Jing Li is an Assistant professor of Information Systems Management at NEOMA Business School in France. Jing’s research interests include E-commerce, User-generated Content, Customer Relationship Management, and Generative Artificial Intelligence. Her research appears in top-tier international business journals, including Journal of Marketing, Information Systems Research, Journal of Business Ethics, Journal of Business Research, Journal of the Association for Information Science and Technology, Information & Management, and Internet Research. Jing serves as an ad hoc reviewer for several journals including the Journal of Marketing, Information & Management, Information Technology and Management, and Internet Research, among others.
Areas of research
- Customer Relationship Management
- Generative Artificial Intelligence
- E-commerce
- User-generated Content
LI, J., X. XIN XU, N. ERIC, "Does certainty tone matter? Effects of review certainty, reviewer characteristics, and organizational niche width on review usefulness", Information & Management, December 2021, vol. 58, no. 8, pp. 103549
10.1016/j.im.2021.103549
DU, Q., J. LI, Y. DU, G. A. WANG, W. FAN, "Predicting crowdfunding project success based on backers' language preferences", Journal of the Association for Information Science and Technology (JASIST), December 2021, vol. 72, no. 12, pp. 1558-1574
10.1002/asi.24530
LI, J., X. LUO, X. LU, T. MORIGUCHI, "The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?", Journal of Marketing, July 2021, vol. 85, no. 4, pp. 123-140
10.1177/0022242920959043
