QUERCI Ilaria

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QUERCI Ilaria

PhD, Management, Banking, and Commodity Sciences, Management Track

Ilaria Querci is Assistant Professor of Marketing at NEOMA Business School. She received her PhD from the Sapienza University of Rome and was a post-doc researcher at Ca’ Foscari University of Venice. Her research interests focus on human interaction with AI technologies, particularly regarding consumer-smart object relationships, consumer resistance to the adoption of and privacy concerns towards AI technologies. She is also interested in pro-environmental behavior. Her work has been published in Psychology & Marketing and Technovation. She also presented at international marketing conferences like the European Marketing Academy Conference (EMAC) and the Association for Consumer Research (ACR). 

QUERCI, I., C. BARBAROSSA, S. ROMANI, F. RICOTTA, "Explaining How Algorithms Work Reduces Consumers’ Concerns Regarding the Collection of Personal Data and Promotes AI Technology Adoption", Psychology and Marketing, October 2022, vol. 39, no. 10, pp. 1888–1901

/10.1002/mar.21705

QUERCI, I., F. RULLANI, "Artificial Intelligence Creativity Support Tools for Creating Social Enterprises' Business Models,", Department of Management, Università Ca' Foscari Venezia Working Paper, July 2021, vol. 7

https://dx.doi.org/10.2139/ssrn.4151424

DAVOLA, A., I. QUERCI, S. ROMANI, "No Consumer Is an Island—Relational Disclosure as a Regulatory Strategy to Advance Consumer Protection Against Microtargeting", Journal of Consumer Policy, January 2023, vol. 46, pp. 1-25

http://dx.doi.org/10.2139/ssrn.4068548

QUERCI, I., P. PEVERINI, S. ROMANI, R. L. VELLA, L. VISCONTI, "Unveiling the Dark Side of Smart Objects-Consumer Relationships" in GW Intelligence of Things Conference, 2019, Washington, United States
QUERCI, I., S. COLACINO, M. DE ANGELIS, F. RICOTTA, "“Fueling go to market: ripensare il «retailing» dei carburanti nell’era della digital transformation (Fueling go to market: rethinking fuel retailing in the digital transformation era)" in XV Annual Conference of the Italian Marketing Academy, 2018, Bari, Italy

QUERCI, I. - "No consumer is an Island - Relational Disclosure as a Regulatory Strategy to advance Consumers Protection against Microtargeting" - 2022, Vienna, Austria
QUERCI, I. - "No consumer is an island: Relational disclosure as a regulatory strategy to advance consumers protection against microtargeting" - 2022, Italy
QUERCI, I. - "L’impatto del digitale sulle politiche di prodotto: user experience, personalizzazione, smart objects e branding" - 2021, Macerata, Italy
QUERCI, I. - "Consumatori e Intelligenza artificiale: un’indagine esplorativa della soddisfazione nelle esperienze di interazione" - 2021, Macerata, Italy

BARBAROSSA, C., I. QUERCI, G. HALKIAS, C. AMATULLI, "Infectious disease threats increase preference for plastic-packaged products" in 53rd European Marketing Academy,, pp. (119544), 2024
QUERCI, I., L. MONSURRÒ, S. GRAPPI, S. ROMANI, R. BAGOZZI, "Satisfaction is not enough: the concept of customer delight and its relevance in the AI context" in 52nd European Marketing Academy,, pp. (114182), 2023
QUERCI, I., "Artificial Intelligence Creativity Support Tools for Creating social enterprises' Business Models" in The DRUID22 Conference, 2022, Copenhague, Denmark
MONSURRÒ, L., I. QUERCI, S. GRAPPI, S. ROMANI, G. GISTRI, "Negative relationships in the interactions between consumers and smart objects" in European Marketing Academy,, vol. 51st, no. 107352, 2022
QUERCI, I., L. MONSURRÒ, "Is it only about Partners and Servants? A qualitative study about positive Smart Speaker social roles" in European Marketing Academy, vol. 50th, no. 104571, 2021
QUERCI, I., C. BARBAROSSA, S. ROMANI, F. RICOTTA, "Tearing down the rules surrounding the social dilemma: The effect of information detail and control on consumers’ data collection concerns" in XVII Annual Conference of the Italian Marketing Academy, 2020, Varese, Italy
MONSURRÒ, L., I. QUERCI, "Partner o Servant? Un’analisi qualitativa dei ruoli sociali degli Smart Speaker (Partner or Servant? A qualitative analysis of Smart Speakers’ social roles)," in XVII Annual Conference of the Italian Marketing Academy, 2020, Varese
MONSURRÒ, L., I. QUERCI, P. PEVERINI, S. ROMANI, "The dark side of consumer-smart object relationship: A non-user perspective" in European Marketing Academy, 2020, Budapest, Hungary
MONSURRÒ, L., I. QUERCI, "Il lato oscuro delle relazioni tra consumatore e smart object: una prospettiva “non-user” (The dark side of consumer-smart object relationships: a “non-user” persective)" in XVI Annual Conference of the Italian Marketing Academy, Universita Cattolica, 2019, Italy
QUERCI, I., S. ROMANI, C. BARBAROSSA, F. RICOTTA, "Against the IoT: a multi-method examination of the barriers to the adoption of smart objects" in Proceedings of the European Marketing Academy, vol. 48, no. 9725, 2019, Germany
QUERCI, I., F. RICOTTA, S. ROMANI, "Il mercato degli smart object: un’analisi qualitativa delle barriere all’adozione (The smart object market: a qualitative analysis of the barriers to the adoption)" in XV Annual Conference of the Italian Marketing Academy, 2018, Bari, Italy

QUERCI, I., "Iperconnessione via interazione consumer to consumer (Hyperconnection through consumer to consumer interaction)" in Marketing nell’era dell’iperconnessione., Ricotta, F. Eds, Editeur Pearson Education, pp. 58-70, 2020

QUERCI, I., L. MONSURRÒ, P. PEVERINI, "When anthropomorphism backfires: Anticipation of negative social roles as a source of resistance to smart object adoption", Technovation, April 2024, vol. 132DOI : https://doi.org/10.1016/j.technovation.2024.102971
DAVOLA, A., I. QUERCI, S. ROMANI, "No Consumer Is an Island—Relational Disclosure as a Regulatory Strategy to Advance Consumer Protection Against Microtargeting", Journal of Consumer Policy, January 2023, vol. 46, pp. 1-25DOI : http://dx.doi.org/10.2139/ssrn.4068548
QUERCI, I., C. BARBAROSSA, S. ROMANI, F. RICOTTA, "Explaining How Algorithms Work Reduces Consumers’ Concerns Regarding the Collection of Personal Data and Promotes AI Technology Adoption", Psychology and Marketing, October 2022, vol. 39, no. 10, pp. 1888–1901DOI : /10.1002/mar.21705
QUERCI, I., F. RULLANI, "Artificial Intelligence Creativity Support Tools for Creating Social Enterprises' Business Models,", Department of Management, Università Ca' Foscari Venezia Working Paper, July 2021, vol. 7DOI : https://dx.doi.org/10.2139/ssrn.4151424
MONSURRÒ, L., I. QUERCI, P. PEVERINI, S. ROMANI, "Consumers' Resistance to the Adoption of Smart Objects: A Relational Perspective", Advances in Consumer Research, January 2020, vol. 48, pp. 552-553