Sung Hoon Lee is an Assistant professor of Strategy & Entrepreneurship at NEOMA Business School. He obtained his Bachelor’s and Master’s degree at Seoul National University in Seoul, Korea. He received his PhD in Business Administration and Management at Bocconi University in Milan, Italy. His research focuses on innovation, firm entry, industry evolution, and the technological regime of industries. He especially focuses on how knowledge relatedness of potential entrants to the industry affects their rate of entry, emphasizing heterogeneity of founders’ backgrounds and the knowledge characteristics of the industry such as modularity or rate of change. He has presented his work at leading academic conferences in the field, including the Academy of Management Annual Meeting, Strategic Management Society Annual Conference, and DRUID.