JAHANMIR Sara
Sara Jahanmir (MBA, PhD) is an Associate Professor of Innovation and Entrepreneurship at NEOMA Business School. Prior to joining NEOMA, she held full time academic appointment as Lecturer and Research Affiliate at Massachusetts Institute of Technology. Sara’s research revolves around identifying market opportunities for technology innovations, understanding determinants and barriers to adoption of such innovations in order to comprehend and influence late adopters in a technology's life cycle. Her work has been published in journals such as Journal of Business Research, Journal of Engineering and Technology Management and has also been featured in international media, such as The Wall Street Journal and The Wall Street Journal TV. Sara serves as a member of the editorial review board of Journal of Business Research, has considerable years of business experience and has been member of international juries in Innovation and Entrepreneurship competitions. Sara is also a Visiting Professor in schools in Europe, US and Asia and teaches Entrepreneurship, Innovation and Value Creation in MSc, MBA and EMBA programs.
Areas of research
- Diffusion of Innovations
- Technology Adoption
- Resistance to Innovation
- Late Adopters
JAHANMIR, S., "Paradoxes or trade-offs of entrepreneurship: Exploratory insights from the Cambridge eco-system", Journal of Business Research, November 2016, vol. 69, no. 11, pp. 5101-5105
10.1016/j.jbusres.2016.04.087
JAHANMIR, S., L. F.LAGES, "The late-adopter scale: A measure of late adopters of technological innovations", Journal of Business Research, May 2016, vol. 69, no. 5, pp. 1701-1706
10.1016/j.jbusres.2015.10.041
JAHANMIR, S., L. F.LAGES, "The Lag-User Method: Using laggards as a source of innovative ideas", Journal of Engineering and Technology Management, July 2015, vol. 37, pp. 65-77
10.1016/j.jengtecman.2015.08.002
