BOZIC Branko

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BOZIC Branko

PhD, Management Sciences, Marketing

I am a management scholar and Associate Professor of Marketing at NEOMA Business School, with expertise that spans organizational and marketing research. I study how trust and distrust are created, maintained, and repaired at individual, team, and organizational levels, both within and between organizations, contributing to debates in organization studies, marketing, and human resource management. I also examine the ethical and moral dimensions of organizational life, particularly how individuals and organizations respond to crises and challenges to moral agency, engaging with the field of business ethics. Methodologically, I specialize in qualitative research, particularly interpretivist approaches and grounded theory, with a focus on process theorizing. My empirical and conceptual research has been published in journals such as Organization Studies, Human Resource Management Journal, Journal of Business Ethics, Journal of Business Research, Journal of Professions and Organization, and European Management Journal.

 

SIEBERT, S., G.MARTIN, B.BOZIC, I.DOCHERTY, "Looking 'Beyond the factory gates': Towards more pluralist and radical approaches to intraorganizational trust research", Organization Studies, 2015, vol. 36, no. 8, pp. 1033-1062

SIEBERT, S., G.MARTIN, B.BOZIC, "Research into employee trust: epistemological foundations and paradigmatic boundaries", Human Resource Management Journal, 2016, vol. 26, no. 3, pp. 269-284

10.1111/1748-8583.12103

BOZIC, B., "Consumer trust repair: A critical literature review", European Management Journal, August 2017, vol. 35, no. 4, pp. 538-547

KESTON-SIEBERT SABINA, S., B. BOZIC, "Towards the professionalization of the recruitment of spies" in Society for the Advancement of Socio-Economics Annual Conference, 2025, Montreal, Canada
KUPPELWIESER, V. G., B.BOZIC, "Service recovery and customer trust repair: an integrative approach" in 15th International Research Conference in Service Management, 2018, La Londe les Maures, France
KUPPELWIESER, V. G., B.BOZIC, "Service Recovery vs. Trust Recovery" in The La Londe Conference, 2018, La Londe les Maures, France

BOZIC, B., G. MARTIN, S. B. STACEY BUSHFIELD, "Hospital doctors' trust relations at work: A multi-case analysis" in 85th Annual Meeting of the Academy of Management, 2025, Copenhagen, Denmark
ANTONETTI, P., C. CARMEN VALOR, B. BOZIC, "How different crisis responses can mitigate discrete negative moral emotions" in EMAC Spring Conference, 2025, Madrid, Spain
BOZIC, B., C. P. L. CHRIS P. LONG, "Wait a minute, you are a monster: Explaining the rapid development of pervasive distrust in organizations after value-violating transgressions" in 40th EGOS Colloquium, 2024, Milan, Italy
BOZIC, B., C. P. L. CHRIS P. LONG, "Rapid retotalization to organizational distrust after value-based trangressions" in The 84th Annual Meeting of the Academy of Management, 2024, Chicago, Illinois, United States
BOZIC, B., S. B. STACEY BUSHFIELD, G. MARTIN, "Examining the Trust to Distrust Transition: A Tri-Phase Multi-Case Study Analysis of Doctors' Work Experiences and Trust Dynamics" in Sustainable HRM and Working-Life Practices Conference, 2024, Gothenburg, Sweden
BOZIC, B., S. T. J. SVEIN TVEDT JOHANSEN, "Exploring the relationship between self-categorization and trust and distrust in organizational crises" in 40th EGOS Colloquium, 2024, Milan, Italy
BOZIC, B., S. SABINA, "Asymmetric trust and distrust" in FINT 2023 12TH Workshop - Trust Within and Between Organizations, 2023, Helsinki, Finland
BOZIC, B., "Wait a minute, you are a monster: the role of brutal abstraction and re-establishing organic totality in in the emergence of organizational distrust" in FINT (The First International Network on Trust) Conference, 2022, Charleston, South Carolina, United States
BOZIC, B., S. SIEBERT, "Trust and distrust in secret service organizations" in EGOS, 2022, Vienna, Austria
BOZIC, B., "Consumers' trust recovery in a food retailer" in Academy of Marketing Science, 2018
KUPPELWIESER, V. G., B.BOZIC, "Money recovers trust - does it?" in International Research Symposium in Service Management, 2018, Ljubljana, Slovenia
KUPPELWIESER, V. G., B. BOZIC, "Money recovers trust – does it?" in 9th International Research Symposium in Service Management (IRSSM-9), 2018, Ljubljana, Slovenia
BOZIC, B., S.SIEBERT, G.MARTIN, "A process approach to organizational trust breakdown and trust repair", The Sixth International Symposium on Process Organization Studies, 2014, Rhodes, Greece
MARTIN, G., S.SIEBERT, B.BOZIC, "Re-conceptualising organizational trust repair: The case of repeated transgressions" in 73rd Annual, Academy of Management, vol. 1, pp. 10446, 2013, Florida, United States
MARTIN, G., S.SIEBERT, B.BOZIC, I.DOCHERTY, "Revising industrial sociology to shed new light on organizational trust repair" in 73rd Annual, Academy of Management, vol. 1, 2013
BOZIC, B., S.SABINA, G.MARTIN, "Guilty or not guilty? A neo-institutional perspective on trust repair" in Workshop on Trust Within and Between Organizations, FINT, 2013
SIEBERT, S., G.MARTIN, B.BOZIC, I.DOCHERTY, "What do Burrell and Morgan's sociological paradigms and Fox's frames of reference tell us about organizational trust and trust repair literature?" in 29th Colloquim, EGOS, 2013, Montreal, Canada

ANTONETTI, P., C. CARMEN VALOR, B. BOZIC, "Mitigating moral emotions after crisis: A conceptualization of organizational responses", Journal of Business Ethics, July 2025DOI : 10.1007/s10551-025-06042-5
BOZIC, B., S. SABINA, "The profession that came in from the cold: Trust and distrust in espionage", Journal of Professions and Organization, October 2024, vol. 11, no. 3, pp. 195-215DOI : https://doi.org/10.1093/jpo/joae009
BOZIC, B., S.SIEBERT, G.MARTIN, "A grounded theory study of factors and conditions associated with customer trust recovery in a retailer", Journal of Business Research, March 2020, vol. 109, pp. 440-448DOI : https://doi.org/10.1016/j.jbusres.2019.12.032
BOZIC, B., S.SIEBERT, G.MARTIN, "A strategic action fields perspective on organizational trust repair", European Management Journal, February 2019, vol. 37, no. 1, pp. 58-66DOI : 10.1016/j.emj.2018.04.005
BOZIC, B., V. G.KUPPELWIESER, "Customer trust recovery: an alternative explanation", Journal of Retailing and Consumer Services, April 2019, vol. 49, pp. 208-218
SIEBERT, S., G.MARTIN, B.BOZIC, "Organizational recidivism' and trust repair: a story of failed detectives", Journal of Organizational Effectiveness: People and Performance, October 2018, vol. 5, no. 4, pp. 328-345DOI : 10.1108/JOEPP-07-2018-0054
BOZIC, B., "Consumer trust repair: A critical literature review", European Management Journal, August 2017, vol. 35, no. 4, pp. 538-547
SIEBERT, S., G.MARTIN, B.BOZIC, "Research into employee trust: epistemological foundations and paradigmatic boundaries", Human Resource Management Journal, 2016, vol. 26, no. 3, pp. 269-284DOI : 10.1111/1748-8583.12103
SIEBERT, S., G.MARTIN, B.BOZIC, I.DOCHERTY, "Looking 'Beyond the factory gates': Towards more pluralist and radical approaches to intraorganizational trust research", Organization Studies, 2015, vol. 36, no. 8, pp. 1033-1062