AHMAD HUSAIRI Mariyani 

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AHMAD HUSAIRI Mariyani 

PhD, Marketing & Strategy

Mariyani is an Assistant Professor of Marketing at NEOMA Business School.  She received her BSc of Business Administration from Washington University in St. Louis (USA), MSc in Strategic Marketing and PhD in Marketing and Strategy from Cardiff University (UK). Her research interests are in the topics of marketing capabilities, crowdsourcing, artificial intelligence (AI) & product innovation and their relationship to firm performance. She currently teaches in the areas of Consumer Behavior, Market Intelligence & Quantitative Research Methods.  Her research has been presented at the American Marketing Association (AMA) Conferences and at the European Marketing Academy (EMAC) Conference. Mariyani also served as an ad hoc reviewer for the Journal of Marketing Management and Industrial Marketing Management. In her previous life, she worked as a marketing executive with an oil & gas Fortune 500 company for 9 years. 

AHMAD HUSAIRI, M., R. MORGAN, L. DE LUCA, "Market entry timing: The impact of complementary capabilities on strategic outcomes", Journal of Business Research, August 2021, vol. 132, pp. 45-55

10.1016/j.jbusres.2021.04.004

PATEL, C., M. AHMAD HUSAIRI, C. HAON, P. OBEROI, "Monetary rewards and self-selection in design crowdsourcing contests: Managing participation, contribution appropriateness, and winning trade-offs", Technological Forecasting and Social Change, June 2023, vol. 191, pp. 122447

10.1016/j.techfore.2023.122447

AHMAD HUSAIRI, M., P. ROSSI, "Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy", Decision Support Systems, April 2024, vol. 179, pp. 114166

10.1016/j.dss.2023.114166

AHMAD HUSAIRI, M., P. RENAULT, C. PATEL , C. HAON, "Monetary rewards and self-selection in crowdsourcing : Managing the participation and contribution value trade-off" MSI Seminar, Grenoble Ecole de Management. 2021, Grenoble, France
AHMAD HUSAIRI, M., C.PATEL, A.RINDFLEISCH, "The Transaction Costs of Crowdsourcing" Brown Bag Session - ESSEC Business School. 2019, Paris, France
AHMAD HUSAIRI, M., C.PATEL, A.RINDFLEISCH, "The Transaction Costs of Crowdsourcing" Marketing research seminar -Neoma Business School. 2019, Paris, France
AHMAD HUSAIRI, M., S.MALEK, D.GOTTELAND, C.HAON, "Functional Team diversity and performance: A meta-analysis" Brown Bag session - Neoma Business School. 2018, Rouen, France
AHMAD HUSAIRI, M., V. G.KUPPELWIESER, "The managerial research implications in marketing: Reality check and future direction" Meet the Editor’ series - Neoma Business School. 2018, Rouen, France

PATEL, C., A.RINDFLEISCH, M.AHMAD HUSAIRI, "The transaction costs of crowdsourcing" in Frankfurt School Marketing Research Camp, 2018, Frankfurt, Germany
AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA, "Optimizing market entry timing with the industry life cycle : a capabilities perspective" in Market Entry paper development workshop (PDW), 2017, Denver, United States

AHMAD HUSAIRI, M., P. ROSSI, A. ALLES RODRIGUES, D. FERNANDES, "The key to robo-advisor adoption: We need to talk about behavioral biases!" in AMA Summer Academic Conference, vol. 36, 2025
AHMAD HUSAIRI, M., "'Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy" in 2023 AMA Winter Academic Conference, 2023, Nashville, Tennessee
AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA, "Beyond First Mover Advantage: The Mediating Role of Timing in Market Entry Strategies-Complementary Capabilities Relationship" in Winter AMA, pp. 42, 2020
RINDFLEISCH, A., C.PATEL, M.AHMAD HUSAIRI, "The Transaction Costs of Crowdsourcing" in AMA Summer Academic Conference, 2019
AHMAD HUSAIRI, M., "Innovative Product Market Entry: the complementarity of public knowledge spillovers and R&D investment" in 2018, Academy of Marketing Science Annual Conference, 2018, New Orleans, Louisiana, United States
AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA, "Creating a superior product at any stage of industry life cycle : The role of functional and dynamic capabilities" in 45th Annual Conference European Marketing Academy, 2016, Oslo, Norway
AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA , "The role of absorptive capacity in expediting entry timing as a competitive response." in 44th Annual Conference, European Marketing Academy EMAC, 2015

AHMAD HUSAIRI, M., P. ROSSI, "Are shoppers ready to give up their autonomy to AI?", europeanbusinessreview, January 2025
AHMAD HUSAIRI, M., P. ROSSI, "Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy", Decision Support Systems, April 2024, vol. 179, pp. 114166DOI : 10.1016/j.dss.2023.114166
AHMAD HUSAIRI, M., "Sommes-nous prêts à confier nos décisions d’achat à une IA ?", The Conversation, April 2024
PATEL, C., M. AHMAD HUSAIRI, C. HAON, P. OBEROI, "Monetary rewards and self-selection in design crowdsourcing contests: Managing participation, contribution appropriateness, and winning trade-offs", Technological Forecasting and Social Change, June 2023, vol. 191, pp. 122447DOI : 10.1016/j.techfore.2023.122447
AHMAD HUSAIRI, M., R. MORGAN, L. DE LUCA, "Market entry timing: The impact of complementary capabilities on strategic outcomes", Journal of Business Research, August 2021, vol. 132, pp. 45-55DOI : 10.1016/j.jbusres.2021.04.004